Strategic Marketing MSc

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Cranfield University

Comments about Strategic Marketing MSc - At the institution - Bedfordshire - England

• Entry requirements
  We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:
  
  First or a second class UK honours degree in a relevant discipline, or
  an international qualification of a standard equivalent to a First or second class UK honours degree
  Candidates’ prior degree must include a quantitative methods module, or a thesis with significant elements of quantitative methods.
  
  We accept a range of qualifications from different countries – learn more about international entry requirements.
  
  If you are currently studying at a Chinese university, please view our specific entry requirements for further study at Cranfield School of Management
• Course description
  New March 2025 start date – special tuition fees available for this cohort
  
  The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics. 
  
  Programme highlights include; Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals. Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing. Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies. Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices. The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience. Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.

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