Strategic Marketing MSc

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University of Hertfordshire

Comments about Strategic Marketing MSc - At the institution - Hatfield - Hertfordshire

• Objectives
  This course is designed to help you progress your career in marketing towards management some of the roles out graduates have taken.
• Entry requirements
  This course helps you take your career in marketing to management level. Whether you are a recent graduate looking to improve your profile before entering the job market, or a marketing professional who wants to gain further qualifications and increase your prospects, the course gives you the skills and knowledge you will need.
• Academic title
  Strategic Marketing MSc
• Course description
  You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We adopt a participative approach to your study, and you are encouraged to share knowledge and experience and so contribute to others' learning.
  
  We offer a varied programme of teaching that includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.
  
  You will be assessed through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.
  
  Course content
  
  Year 1 - full details
  
  Core modules
  
  -Behaviour and Marketing Creativity
  -Critical Issues in Strategic Marketing
  -Dissertation: MSc Strategic Marketing
  -Engaging with the External Environment
  -Evaluating Strategic Marketing
  -Organisation and Context
  -Practicising Strategic Marketing in Uncertainty
  -Strategic Marketing Operations
  -Strategic Marketing Techniques

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