Course description
The course is for those who want an in depth understanding of the events, conference and hospitality industry for a career as a manager or specialist in this area.
It attracts people from all over the world, encouraging a real international experience.
As the events and conference industry grows worldwide, it develops more specialised and sophisticated facilities and events.
In an increasingly competitive environment, a wide range of organisations manage these facilities and events.
These organisations need well-qualified managers and this course gives you the required skills and experience.
During the course you study core areas including • project and operation management • health and safety • business analysis • marketing • human resources.
An optional module allows you to tailor the course towards your professional needs or interests. Options include • corporate social responsibility in tourism and hospitality • international food and gastronomy • sustainable tourism.
We support our teaching and learning with well-established links with businesses and venues in Sheffield which include • event companies • major hotels • charities • the Don Valley Stadium • City Hall • Sheffield Theatres.
We use our strong links with industry to support your development through
• visits to venues and facilities
• discussions and talks by visiting industry professionals
• using real case studies
We designed this course in partnership with
• European Meetings Industry Liaison Group
• Joint Conference and Interpretation Service of the European Commission
• ATLAS, the European Network of Universities which teach tourism and leisure
• universities in Spain, Italy and Germany
This unique partnership ensures the course meet the needs of the international events and conference industry. We give you the skills, understanding, adaptability and knowledge necessary to develop a management career in this challenging field.
Associated careers
The events and conference industry is an increasingly competitive marketplace. This makes a postgraduate qualification a valuable asset for employees as it demonstrates their ability and specialised skills and knowledge.
Opportunities for industry-qualified professionals are extensive in private, voluntary or government organisations. These range from large multinationals to small family businesses and public authorities.
There are excellent career opportunities in organisations including • trade and exhibition centres • conference centres • hotels • events companies • government agencies.
You can also continue with further study by completing a PhD or Doctorate in Business Administration.
Course content
Modules
• sector industry analysis • marketing • events venues and facilities • managing people • events project management • research and consultancy project • corporate conference management • optional module • research methods • dissertation
