Comments about MSc-PGDip-PGCert in International Retail Marketing - At the institution - Guildford - Surrey
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Objectives
Retailing is a highly significant economic activity on both a national and international scale. The School of Management recognises this in offering a brand new MSc designed for those looking to develop their knowledge of the theory and practice of retail marketing and its applications in the international business environment. The programme designed also enables students to develop their knowledge of business management more generally. This programme reflects the demand for highly qualified managers from a rapidly internationalising retail sector and one in which the competitive significance of advanced retail marketing practices is increasingly acknowledged. It is highly relevant for future retail managers working in both developed and developing retail markets.
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Entry requirements
Typical entry requirement sApplicants should usually hold a bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university. Every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme. Candidates for whom English is not their first language will normally be required to have taken an English language test and achieved a score of either TOEFL 550 or above, IELTS 6.0 or above, or Cambridge Advanced Certificate in English Grade C or above. This test must have been taken within two years prior to the start of the programme you are applying for. The School also assists students whose first language is not English through close cooperation with the University's Language Centre.
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Academic title
MSc/PGDip/PGCert in International Retail Marketing
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Course description
MSc/PGDip/PGCert in International Retail Marketing Module overview
This programme consists of six compulsory modules, two modules from a range of six elective modules, and a dissertation.
Compulsory Modules
International Business Management
International business management is the process of applying management concepts and techniques in a multinational environment so that firms can become and remain international in scope.
International Human Resource Management
This module maps onto the Chartered Institute of Personnel and Development (CIPD) International HRM module and forms part of an integrated programme of study accredited by the CIPD for Graduate membership.
International Retail Marketing
This module uses theory and case studies to assess and analyse the impact and importance of marketing for international retail businesses.
International Retailing
This module is designed to help students to understand the extent and nature of retail internationalisation and to critically evaluate related theories and conceptualisations.
Relationship Marketing
Relationship Marketing, including CRM and RM, is a very current topic in marketing and as such needs to be delivered to marketing students who are about to take occupations where the concepts and approaches need to be fully understood.
Retail Buying and Merchandising
This module evaluates the role and nature of buying and merchandising strategies in meeting objectives (both financial and non-financial) of retail organisations. It examines specific management applications utilised in meeting product and service criteria set by the retail mix.
Elective Modules
Financial Management
This module encourages the ability to think across management disciplines and appreciate the significance of fiscal implications of decisions. It enables students to apply accounting principles and financial theory to decision making in modern business organisations.
Franchising
This module enables students to evaluate the role and nature of franchising in the economy. Given the relevance of franchising to the retail sector, it is appropriate that students should have an understanding of this business model, and its impact on the retail economy.
International Marketing Investigation
This module provides an opportunity to apply the theoretical knowledge acquired during the programme to a set problem of international marketing with a view to supporting reasoned choices.
Managing Employees in Service Industries
This module introduces some of the key concepts and issues in managing people in a service sector context. The module will take a managerial perspective, and provide an understanding of the role and function of managers in various types of service organisations.
Marketing Communication
This module provides a comprehensive framework for understanding marketing communications within an international arena, introducing concepts, issues and the theory and practice of marketing communications (marcoms) and integrated marketing communications (IMC).
Marketing Research
This module focuses on the critical aspects of marketing research theory and practice to support and improve marketing management practice in an international context.
Programme length
12 months
