Comments about MSc-PGDip-PGCert in International Hotel Management - At the institution - Guildford - Surrey
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Objectives
The MSc programme in International Hotel Management, from the School of Management, concentrates on the operation, delivery, management and strategic issues involved with providing successful hotel and related services worldwide. This includes an understanding of the economic, social and technical issues involved in such operations. An integral part of the programme is to encourage students to consider hospitality management from the strategic perspective. Increasingly it is recognised that successful organisations may achieve competitive advantage from the effective strategic management of assets, competences and capabilities. For example, students will gain knowledge of, and be able to identify, the key strategic decisions facing hospitality or food operations managers, and evaluate alternative approaches to the strategic management of these key decision areas. The programme will be of particular interest to graduates who wish to build a career, or experienced managers and executives who wish to broaden their knowledge and improve their skills in modern business practice, and educators in the hotel field who wish to further their knowledge.
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Entry requirements
Typical entry requirements Applicants should usually hold a bachelors degree (UK Lower Second/2.2 or above, or equivalent qualification) from a recognised British/overseas university. However, every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme. Candidates for whom English is not their first language will normally be required to have taken an English language test and achieved a score of either: TOEFL - 550 or above/213 or above in the computer-based test or 79-80 points for the Internet-based test; IELTS - 6.0 or above; or Cambridge Advanced Certificate in English - Grade C or above. This test must have been taken within two years prior to the start of the programme you are applying for. The School also assists students whose first language is not English through close cooperation with the University's Language Centre.
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Academic title
MSc/PGDip/PGCert in International Hotel Management
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Course description
MSc/PGDip/PGCert in International Hotel Management Module overview
This programme consists of six compulsory modules, two modules from a range of six elective modules, and a dissertation.
Compulsory Modules
Hospitality and Tourism Operations Systems
The aims of this module are to develop an understanding of systems theory, systems design and systems analysis, and to apply this to a range of hospitality operations. This will provide a framework that will allow students to evaluate critically the effectiveness of existing or potential operating systems.
Hospitality Services Marketing
This module provides an introduction to hospitality marketing. It develops an understanding of the role of marketing as a business philosophy, viewing marketing as a systematic thought process, a set of techniques underlying the planning and execution of marketing strategy and tactics.
Organisational Behaviour
This module integrates the study of forms, structures and processes of organisations with the human aspects of psychology at work, providing a set of analytical processes for understanding behaviour at work and managerial processes.
Research Methods
Introducing the process of research project formulation and the key elements of research design, this module should prepare students to design and execute their research study for their dissertation in a systematic and scientific manner.
Financial Management
This module provides the foundations for understanding, analysing and interpreting financial information, and enables students to apply accounting principles and financial theory across management disciplines and organisations.
Strategic Management of International Hospitality Companies
This module is designed to encourage students to consider hospitality management from the strategic perspective. Increasingly it is recognised that successful organisations may achieve competitive advantage from the effective strategic management of assets, competences and capabilities.
Elective Modules
Asset Property Management
This module is designed to develop an understanding of how firms manage their property assets and align this with their overall strategy. In some industries, notably retail and hospitality, the process of the maintenance, improvement and management of property is an essential part of a firm's activity.
Managing Employees in Service Industries
The aim of this module is to introduce students to some of the key concepts and issues in managing people in a service sector context. Taking a managerial perspective, it provides an understanding of the role and function of managers in various types of service organisations.
Service Quality and Customer Satisfaction Measurement
Managers in the tourism industry require strategic vision for measuring and managing quality and customer satisfaction. This module will enhance understanding of service quality and customer satisfaction and their measurement.
Travel Catering Management
This specialist module aims to meet the needs of those students who are interested in examining the business processes and logistics involved in the travel catering industry. It also aims to assist those who are considering undertaking a career with either a domestic or international travel company.
Other elective modules include Consumer Behaviour and Strategy.
Programme length
12 months full-time, up to 72 months part-time
