Course description
In today’s competitive business environment an increasing number of business enterprises deal with marketing issues in an international context. This means that more sophisticated marketing skills are in demand and marketing personnel require a thorough understanding of current theory and practice to meet these needs.
This programme is designed to provide graduates, of any discipline, with a rigorous education in general management skills and in the many complex issues associated with marketing in an international context.
The programme provides essential theory in operational marketing and graduates will be encouraged to develop their own marketing strategies for applications based on real and simulated business problems.
Students develop an in-depth knowledge of both management and marketing theory. The teaching experience is enhanced by the use of student-centered learning techniques, including group work, role-play and interactive computer packages. This ensures that students have maximum opportunity to sharpen their analytical, communication and presentation skills.
Graduates of the MSc International Marketing should be able to:
• synthesise, integrate and critically evaluate current theory and practice
• demonstrate knowledge of the effects of complex turbulent environmental changes on business organisations
• demonstrate the practical application of theories and concepts of marketing planning and control in a business context
• manage change related to the need to monitor and adjust current business practices in the context of competitor performance and actions
• apply and evaluate marketing communication tools
• devise, implement and evaluate substantial market research projects
• enable the effective application of theoretical and conceptual tools to operational marketing in both an international and global context
Course Contents
The award of MSc International Marketing requires successful completion of relevant modules and a dissertation. Those wishing to exit with a Postgraduate Diploma require passes in the taught modules. The modules studied represent the essential skills and knowledge required to be able to operate a marketing function successfully. The optional modules offer specialisation in particular areas of the marketing function and in other related business functions.
To achieve the PgDiploma students will study -
* Marketing Practice
* Strategic Marketing Management
* International & Global Marketing
* Marketing Communications
* Research Methods*
plus 3 from -
* Innovation Management*
• International Business Mgt*
• Managing Business Organisation*
• International Tourism*
• Business to Business Marketing*
*these are 10 point modules
To attain the MSc, students will complete an MSc dissertation (equivalent to 3 modules). The objective of the dissertation is for students to combine the skills and knowledge developed during the Diploma stage in order to produce an individual piece of research relevant to modern international marketing. With the aid of a supervisor, students will formally develop the initial research undertaken during the study of research methods within the Diploma.
Career Prospects
One of the advantages of study within the programme is the rich diversity of career avenues open to graduates. Graduates may typically enter management posts in areas such as marketing communications, market research, business development and brand development. Other graduates pursue entrepreneurial opportunities, often on an international basis.
Professional Recognition
The Diploma and MSc awards qualify for maximum exemption from the examinations of the Chartered Institute of Marketing.
