Course description
Master in Fashion Trend Forecasting.
Duration: 9 Months
Fruition: On campus
Frequency: Full time
Language: English
Methodology and structure.
The IED Master in Fashion Trend Forecasting is founded on a theoretical-cultural approach that integrates qualitative and quantitative research techniques, allowing students to deepen their understanding of the fashion industry, its links to related creative fields, market demand, and consumption habits.
Students will learn to effectively express their ideas and communicate their research findings, creating convincing and visually compelling presentations capable of directing important business decisions in a sector with increasingly complex dynamics.
The course’s final project will see students developing a professional trend book for a real partner company using their acquired analytical and perceptual skills to satisfy the assigned brief.
Who is it for?.
Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator.
The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, or Research & Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.
Why choose it.
The legacy and tradition of a city like Florence, and Italian culture as a whole, contribute to providing an ideal context where business and a new renaissance of the fashion system can flourish and thrive. The creativity of international students and faculty from around the world is unleased in this inspiring location.
Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator.
The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, or Research & Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.
Close partnerships with some of the most important and innovative fashion brands in Italy and internationally will allow you to work on real-life projects and get in touch with many different companies and creative agencies.
IED Master courses are designed by considering both the market’s evolutions and the required skills in order to train professionals who are ready to undertake relevant career paths. 87% of IED Master students enter the job market one year after graduation, according to data collected in November 2021.
About IED:
The nexus between knowledge and knowhow is the indispensable starting point for developing the cultural, creative and critical skills and competencies that are the ultimate goal of education at the IED.
Partnerships with leading enterprises are a fundamental factor in the IED’s educational strategy, featuring both at every stage throughout the didactic process and in the special events held to mark the end of every academic year. As a result of the IED’s constant, active relationship with the business world, more than 200 firms contribute in various ways every year to its student training programmes.
