Marketing MSc

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University of Huddersfield

Comments about Marketing MSc - At the institution - Huddersfield - West Yorkshire

• Entry requirements
  Entry Requirements -A first degree or equivalent, ie postgraduate diploma, or a professional qualification (from a UK, EC or international institution). -Work experience at an appropriate level of responsibility is a desirable prerequisite for entry but we may admit you directly from Higher Education if you have achieved certain levels of academic qualification. Other qualifications and experience will be considered on an individual basis.
• Academic title
  Marketing MSc
• Course description
  Introduction
  
  This is a fantastic course for you to expand your current qualifications and specialise within the marketing sector. The programme is particularly suitable if you are a business graduate, or a graduate from related disciplines, and wish to pursue a career in marketing. This course is also ideal if you already work in a marketing environment and want to develop your skills or underpin your practical experience with a professional qualification. This course is part of a postgraduate suite of programmes including routes in MSc Digital Marketing, MSc International Marketing and MSc Marketing Communications.
  
  Course Structure
  
  Compulsory modules:
  
  -Marketing Management
  -Buyer Behaviour
  -Managing Innovation and Change
  -Marketing Research
  -Marketing Communications
  -Strategic Marketing
  
  Through this route you choose from any two of the following six options:
  
  -International Marketing
  -International Trade Operations
  -Interactive Marketing
  -Building and Managing e-Services
  -Visual Literacy
  -Branding in Practice
  
  You will also submit a dissertation proposal in preparation for your dissertation as well as equipping you with a range of practical research skills.
  
  Dissertation: enables you to undertake a substantial piece of work in an area of digital marketing.
  
  Teaching and Assessment
  
  Compulsory modules:
  
  -Marketing Management
  -Buyer Behaviour
  -Managing Innovation and Change
  -Marketing Research
  -Marketing Communications
  -Strategic Marketing
  
  Through this route you choose from any two of the following six options:
  
  -International Marketing
  -International Trade Operations
  -Interactive Marketing
  -Building and Managing e-Services
  -Visual Literacy
  -Branding in Practice
  
  You will also submit a dissertation proposal in preparation for your dissertation as well as equipping you with a range of practical research skills.
  
  Dissertation: enables you to undertake a substantial piece of work in an area of marketing.

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