Marketing and Leadership MSc - Part-time

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Cranfield University

Comments about Marketing and Leadership MSc - Part-time - Bedfordshire - England

• Entry requirements
  We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:
  
  First or a second class UK honours degree in a relevant discipline, or
  an international qualification of a standard equivalent to a First or second class UK honours degree
  Candidates’ prior degree must include a quantitative methods module, or a thesis with significant elements of quantitative methods.
  
  We accept a range of qualifications from different countries – learn more about international entry requirements.
  
  If you are currently studying at a Chinese university, please view our specific entry requirements for further study at Cranfield School of Management
• Course description
  Our Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer.

  This practical master’s course enhances your strategic marketing knowledge and ability to lead change in order to meet constantly evolving customer needs and requirements. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation, and all students benefit from CIM membership for the duration of the course.

  You will gain an understanding of both general management functions, including strategy, finance, leadership and organisational behaviour and change management. You will also learn specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.
  
  Course Duration:  26 months Part-Time

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