Marketing and Finance MA

Comments about Marketing and Finance MA - At the institution - Kingston Upon Thames - Greater London

• Entry requirements
  The new course is designed to prepare you for a career in marketing management, plus provide you with a knowledge of the financial elements of business.
• Academic title
  Marketing and Finance MA
• Course description
  The MA in Marketing and Finance has been developed from two highly successful courses run by the Business School – the MSc in Accounting and Finance and the MA in Marketing. Both of these courses have established international reputations for excellence.
  
  What will you study?
  You cover the latest theory and practice in both disciplines. You will acquire a knowledge of:
  
  -the theories, models and practice of accounting and finance at an advanced level, together with an understanding of how they integrate in the wider business environment; and
  -advanced marketing concepts, together with the skills to make an immediate and effective contribution in a marketing-related role.
   
  You will also gain the ability to critically analyse and use relevant information to offer interpretations and solutions to problems.
  
  Course structure
  Please note that this is an indicative list of modules and is not intended as a definitive list.
  
  Core modules
  -Management Accounting
  -Finance and Investment
  -Financial Management
  -Intenational Finance
  -Global Marketing Management
  -Market Research
  -Marketing Strategy
  -Research Project and Dissertation
  
  Option modules (choose one)
  -Marketing Communications
  -Buyer Behaviour

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