Course description
Internationally, tourism is the world’s largest employer and the demand for trained managers to work in this dynamic industry continues to grow at a phenomenal rate. The MSc in International Tourism Management at Coventry University Business School therefore aims to provide specialist training for tourism business and public sector managers who are working in tourism, or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience, and who are looking for the opportunity for employment in any of the numerous sectors that comprise the travel and tourism industry.
Students who wish to build competencies in business disciplines such as Financial Accounting, Strategy and Economics may opt for the MSc in International Tourism Management. With such a wide range of module options, students have the unique opportunity to design and package their programme according to their strengths and preferences.
Reasons to choose International Tourism Management MSc degree
This advanced tourism programme offers the advantage of specialist focus and training on the management requirements of the travel and tourism sector. Graduates of the MSc in International Tourism Management will gain competencies in the application of management concepts, techniques and strategies for the solution of real life problems and issues in tourism management.
The programme:
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provides a specialist management programme designed to suit the needs of tourism sector managers and professionals
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includes a study trip to a tourism destination for practical training in tourism impact assessment
* offers opportunities for work-based research and opportunity to do a company internship to gain invaluable work experience in the industry
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facilitates links with national tourism industry practitioners in planned seminar sessions
Course content
Students on the MSc International Tourism Management programme will be required to successfully complete 15 modules over three semesters. Students will also be expected to undertake a tourism dissertation or company internship report.
Mandatory modules for the MSc International Tourism Management:
-International Tourism
-Tourism Marketing
-Sustainable Tourism Management
-Tourism, Culture and Society
-Events Management
Optional module choices for the MSc International Tourism Management available for students include:
-Critical Issues in Global Business
-Financial Decision Making
-Corporate Financial Management
-Statistics for Management