Innovation and Creativity in Industry MDes

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Cranfield University

Comments about Innovation and Creativity in Industry MDes - At the institution - Bedfordshire - England

• Course description
  The course has been developed in collaboration with employers to address the demand from government and industry for modern business leaders able to exploit creativity in business. The course develops creative design literate engineers, scientists and management postgraduates. It is suitable for graduates from a variety of disciplines who recognise the importance of how creative practice and process can improve product and service development. The aim of this Master of Design (MDes) programme in Innovation and Creativity in Industry is to equip candidates with skills and capabilities in, and knowledge of, fact-based creative design approaches to improve organisation effectiveness. The programme has been developed in conjunction with the University of Arts London (UAL) through the Centre for Competitive Creative Design.In today’s competitive world, business success depends increasingly on the ability to innovate. Business leaders are already recognising the importance of how creative practice and process can improve product and service development and design thinking in shaping business strategy.The course develops creative design literate engineers, scientists and management postgraduates. It is suitable for graduates from a variety of disciplines who recognise the importance of how creative practice and process can improve product and service development.The aim of this Master of Design (MDes) programme in Innovation and Creativity in Industry is to equip candidates with skills and capabilities in, and knowledge of, fact-based creative design approaches to improve organisation effectiveness. The programme has been developed in conjunction with the University of Arts London (UAL) through the Centre for Competitive Creative Design, which aims to inspire organisations to apply creative design capability and enhance competitiveness.There is a strong emphasis on applying knowledge in the industrial or business environment and the programme is taught in the context of practical application. Students will develop a working knowledge of the use of a comprehensive range of industry standard ICT tools and practices to formally capture and re-use knowledge, information and data. Students will also benefit from practical experience in creative design practices through the group project (dissertation for part-time students). In addition, the extensive individual thesis project provides industry-led education in creative design applications.The primary focus of the Centre for Competitive Creative Design is embedding state-of-the-art design-led innovation practice, developed through research and industry collaboration, within business and education to improve commercial performance and develop future innovation leaders.

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