Graduate Certificate in Fashion Marketing

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University of the Arts London

Comments about Graduate Certificate in Fashion Marketing - At the institution - London - Greater London

• Objectives
  This course allows those of you without prior experience of fashion or marketing to reorient yourself with this subject specialis at BA (Hons) final year level in fashion marketing.
• Entry requirements
  The course is designed as a conversion programme, providing a unique opportunity for graduates of non-Fashion / Management backgrounds to acquire the necessary practical, personal and vocational skills for study at postgraduate level. As such, it is suitable as a preparation for postgraduate level study and for those lacking the necessary level of knowledge and experience for direct application to a Masters programme.
• Academic title
  Graduate Certificate in Fashion Marketing
• Course description
  Graduate Certificate in Fashion Marketing
  
  Programme
  
  The course is structured into four taught units; The Context of Fashion, Research in Creative Framework, Principles of Fashion Marketing, and Techniques and Application of Fashion Marketing.
  
  
  The first unit, The Context of Fashion, will provide students with an introduction to fashion with an understanding of the scope and structure of business operations involved in marketing and other related areas. Research in Creative Framework will provide students with a broader understanding of market research and support the development of a range of techniques to investigate, analyse and evaluate research outcomes. Principles of fashion Marketing will introduce students to marketing concepts and principles that underpin contemporary fashion business and consumer theory. The final unit, Techniques and Application of Fashion Marketing will enable you to apply the marketing concepts and principles to develop marketing plans and strategies for different market segments/environments.

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