A competitive business manager needs to know the latest trends in technology, understand and commit to the need of a sustainable and social economy and to see the world as a unique globalised market. Moreover, he shall be an entrepreneur both inside and outside its own organization. Having these axes as a starting point, you will enrich your knowledge to become a professional prepared to manage businesses in a complex and international environment.
What subjects are you going to study?
Business management fundamentals
The programme begins with a block of compulsory subjects which provides students with a conceptual base for managerial action and which is in line with EOI principles and values. These values are considered essential for a competitive global environment and for business success.
Throughout this module students will analyse the main interrelations among different elements regarding economic, political and social framework, that are key in order to set a solid decision-making strategy. Basic concepts on management are studied, introducing general aspects on financial management and accounting. Corporate strategy is explained, defining mission and vision, and the main marketing fundamentals are addressed, analysing a marketing plan, its different elements, functions and applications within the company and society.
Entrepreneurship
- Global entrepreneurship
This course examines the opportunities and challenges for entrepreneurs in a global context, particularly in emerging markets. Students will learn to analyze opportunities, evaluate new ideas, explore the sources of finance, produce business plans and how to implement them. In addition to discussing the range of global entrepreneurial situations, student groups pick one particular market opportunity on which to focus, develop and present a business plan.
- Final project
As part of a team, the student will work collaboratively identifying and developing a business idea, completing different phases required to put together a full business plan to present in June to an international panel.
Students will be assessed based upon the teams results, his personal involvement and knowledge of the project.
Also presentations skills will be evaluated.
Strategy
- Competitive & corporate strategy
This course explores the formulation and analysis of business strategy. Business strategy is the set of objectives and policies that collectively determine how a business positions itself to increase its returns and create economic value for its owners and stakeholders.
This course will explore analytical techniques for diagnosing the competitive position of a business: evaluating business strategies and identifying and analyzing specific business options. These concepts will help the student to design an effective an comprehensive business strategy, but perhaps more importantly the course aims to instill a strategic mindset.
The course prepares students to identify, analyze, and resolve strategic international marketing problems. Students will have to formulate, implement, and evaluate international marketing strategies at the level of the business unit for international market entry, expansion, and global rationalization. Specific topics range from the effect of culture on the decision to standardize or adapt marketing programs, to international branding, communication, distribution, and pricing issues, to analyzing organizational structures for international marketing effectiveness.
- Strategic alliances
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This course offers an in-depth journey into the world of strategic relations. Students will be working mostly with strategic alliances, but will also learn more about other forms of business relations, such as partnerships, networks or mergers and acquisitions.
- Business innovation and sustainability
This module prepares students for developing a managerial mentality familiar with innovation and sustainability as key elements for improving business competitiveness. An innovative outlook is encouraged with a view to educate professionals able to identify and develop new opportunities and to respond in a rapid manner to the changing needs of clients. A commitment to sustainability as a key tool for enhancing and improving the corporate business reputations.
- Advanced innovation
Innovation has been identified as a key component of any future organization. This module provides the student with tools and frameworks to instil structured innovation in a company; focusing on product, services, processes and business models.
Global economy
- Global economics environment
The purpose of this course is to train students to think systematically about the current state of the economy and macroeconomic policy. To be able to evaluate the economic environment within which business and financial decisions are made. The course emphasizes the use of economic theory to understand the workings of financial markets and the operation and impact of government policies.
- Emerging markets
This course examines the recent developments in political, business, and cultural environment in the emerging markets. It explores the international trade partners and relations between these countries and the rest of the world, through examining ways of doing business in the region and the inherent difficulties that it creates for international firms.
Operations
- Operations management
This course examines the analysis and design of operations for both service and manufacturing processes. Among the topics covered are product and process design engineering, capacity and resource planning, materials management, work and resource scheduling, and quality assurance.
- Project management
This course provides the knowledge and tools needed to manage small and large-scale projects in the production and the service sectors of the economy: covering the whole project cycle; project set up, time management, budgeting, scoping, risk assessment, communication, documentation, change control and measuring.
- Quality management
This course defines what is quality management and its advantages. The quality management system is one of the great unknown in the world of management, or is completely misunderstood. We will explain the value of integrating a solid Quality management system in the corporation, aligning it with strategy and core goals.
- Corporate responsibility
The course focuses on strategic and dynamic issues that are essential in the building of high-performing organizations with a sense of ethics, civic engagement and social responsibility. Provides a theoretical and practical understanding of what role organizations should play in society.
- Information technology & business organization
The course covers technology concepts and trends, underlying current and future developments in information technology, fundamental principles for the effective use of computer-based information systems.
Special emphasis will be placed on networks development including the web. Other topics include: hardware and operating systems, software development tools and processes, relational databases, security and cryptography, enterprise applications, business process redesign, and electronic commerce.
Finance
- Business planning & controlling
This course provides students with a thorough understanding of the functions of operation planning and control. Major topics include: forecasting, capacity planning, facility location and layout, line balancing, scheduling, project control, quality control inventory control, material requirements, just-in-time systems and flexible manufacturing.
- Financial management
Financial management studies financial accounting, cost accounting, management control systems and the basic concepts for financial decision making. This course provides you with the skills to interpret and understand the values of financial statements and economic company information. Also it will offer an ample overview on the ways to account for cost in an organization. Finally a brief introduction is given to the Management Control systems, its future and its use.
- Corporate finance
The Global MBA covers both corporate finance and capital markets, highlighting the financial aspects of managerial decisions. It touches on all areas of finance, including the valuation of real and financial assets, risk management and financial derivatives, the trade-off between risk and expected return, and corporate financing and dividend policy.
The course offers an in-depth examination of asset, liability and capital structure management, with emphasis on valuation capital budgeting techniques; risk evaluation; working capital management, and methods of short-term, intermediate and long-term financing.
- Business law & taxation
The course offers a broad introduction to business law and taxation, paying special attention to law-sensitive aspects of corporate finance and financial markets such as private and public sectors, mergers and acquisitions, regulation of public offerings, securities markets, and publicly-held companies. It will also cover topics on private equity and venture capital, bankruptcy, reorganization, security interests and securitization. Finally, a high level introduction in corporate and international taxation will be given.
People management
- Management skills
This module addresses the student's personal and professional development. The emphasis is 100% practical in acquiring the different managerial skills required to address the challenges currently facing executive management. Content includes professional skills such as personal communications, time management, effective presentations, negotiation, leadership and team motivation.
- Human resource management in a global context
The course is focused on design and execution of human resource management in a global context. It is structured around two central issues: how to think systematically and strategically about aspects of managing the organization's human assets, and what really needs to be done to implement these policies and to achieve competitive advantage.
The student is required to adopt the perspective of a general manager and to provide instruments to manage human resources from a strategic perspective (including reward systems, performance management, high performance human resource systems, training and development, recruitment, retention, equal employment opportunity laws, work-force diversity, and union management relationships).
Business roles and simulations
The simulation focuces on the role of marketing planning, the development and implementation of marketing strategies, the role of financial analysis, sales forecasting, and the impacts of competitive dynamics, rivalry and environment forces within the context of the marketing management decision-making process. Teams develop and execute marketing strategies and plans within the marketing game.
International interim
Schedule: Oct 2012 to Jul 2013
Place: Madrid
Price: €19.500
Dedication: Full Time
Length: 780 hours
