Creative Technologies MBA

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Coventry University

Comments about Creative Technologies MBA - At the institution - Coventry - West Midlands

• Entry requirements
  To enter the course you need to have one of the following: * a good Honours degree or an equivalent qualification * a relevant professional qualification of equivalent standard, eg BCS Professional Graduate Diploma, CEng, CIM Diploma * an unclassified degree plus at least two years further study or professional experience * if you have no formal qualifications but have professional business or industrial experience, we will consider your application on its merits If English is not your first language, you must also have English Language at IELTS 6.5, TOEFL 250, or equivalent.
• Academic title
  Creative Technologies MBA
• Course description
  Applicants for the Creative Technologies MBA course will typically have a first degree in either a creative or computing related discipline and will be seeking to establish themselves in a business or management role within the creative industries, such as computer games production, the media or digital entertainment.
  
  In addition to the key MBA modules, covering strategic management, HRM, finance, marketing and logistics, the course focuses on production management methods used within the creative industries. Relevant practical skills and appropriate management theory are also delivered through studying knowledge management, usability and design techniques for interactive multimedia.
  
  Graduates will have skills and knowledge expected from any MBA, but enhanced with specific understanding of business practices that apply to the creative and/or digital entertainment industries.
  
  Course content
  
      * Strategic Management
      * Financial Statements Analysis
      * Human Resource Management
      * Marketing Management
      * Knowledge Management
      * Logistics Strategy
      * Production Management for Creative Industries (double)
      * Design for Interactive Media (double)
      * Research Methods
      * MBA Dissertation

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