Course syllabus
Unit One - Starting your own business
The aims of this unit are to enable you to:
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think about the benefits and problems of starting a business
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look at the practical aspects of setting up in business
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look at the qualities you will need to succeed
Unit Two - Ways of starting a business
The aims of this unit are to enable you to:
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think about the legal aspects of setting up a business
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look at the different possible ways of buying a existing business
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consider franchise and multi-level marketing operations
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understand the difference between multi-level marketing and pyramid selling
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look at how best to protect and exploit an original invention
Unit Three - Recruiting Staff
The aims of this unit are to enable you to:
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know when you need to take on staff
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consider the problems and advantages of working with people you know
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understand the recruitment process
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learn to write a Job Description and Person Specification
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learn to select employees successfully by interview
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know what to put in a contract
Unit Four - Dealing with staff
The aims of this unit are to enable you to:
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determine appropriate pay rates and methods for staff
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look at providing benefits
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understand the importance of obeying the law on employment
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consider the issues of discrimination and trade unions
Unit Five - Fraud and theft
The aims of this unit are to enable you to:
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spot whether your business is vulnerable to fraud
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prevent employees having the opportunity to commit fraud
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set up financial controls
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prevent theft of stock and equipment
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protect intellectually property
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promote your business
Unit Six – Marketing
The aims of this unit are to enable you to:
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understand what is meant by marketing
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analyse your market
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understand market research procedures
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develop, price and package your product
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work out a marketing plan
Unit Seven – Advertising
The aims of this unit are to enable you to:
Unit Eight - The Business Plan
The aims of this unit are to enable you to:
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understand the function of business planning
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list several reasons for developing a business plan
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identify sources to get help in developing a business plan
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identify the type of information to include in a business plan
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prepare an outline of a business plan
The course is divided into six self-contained sections, and students are asked to complete nine assignments which will be marked by the tutor. Successful completion of these assignments will lead to the awarding of a certificate from the Open College Network and a UK Open Learning Diploma.