Student Profile
This programme is designed for people seeking to understand and apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques.
Study Method
The course is designed for study by distance learning at work or at home.
Students receive course manual, assignments and studyguide plus tutor support by mail and email.
Tutor Support
Students receive full tutor support by e-mail and post for a full 12 month from the day you receive the course.
Assessment
Assessment takes the form of a series of tutor marked assignments, which can be sent to the tutor by e-mail or post. There is no word count for these assignments however you do have to prove to your tutor that you have fully understood the question asked.
Awarding Body Information
NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland
Course Outline
Module A: Marketing Your Business
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Why do market research
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Who will be your typical customer
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What will they want
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Why will customers buy from you
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How to do market research successfully
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SWOT analyses
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Your marketing plan
Module B: Advertising & Promotion
Module C: Personal Selling Skills
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What is selling
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Building blocks leading to a sale
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Handling incoming calls
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Making appointments by phone
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Reaching the decision maker
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The sales presentation
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Telephone selling
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Handling objections
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Keeping records
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How to motivate yourself