Business Plan: A Guide to Entrepreneurs and Investors Postgraduate Course - Online

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HRODC Postgraduate Training Institute, A Postgraduate-Only Institution

Comments about Business Plan: A Guide to Entrepreneurs and Investors Postgraduate Course - Online

• Course description
  By the
  conclusion of the specified learning and development activities, delegates will
  be able to:
  
  Ø  Advise
  others of the situations in which participant observation, conversation
  analysis, documentary analysis, focus groups, interviews & questionnaires,
  respectively, are appropriate;
  
  Ø  Assess
  the value of secondary sources of information as a prelude to the conduct of Empirical
  Research;
  
  Ø  Choose
  sources of information appropriate for the type of research being conducted;
  
  Ø  Choose
  the methodology that best suits the Marketing Research Objectives;
  
  Ø  Choose
  the most appropriate data elicitation techniques, in relation to the sampling
  frame, sampling unit, sample size & time span, among other factors;
  
  Ø  Conduct
  an External Organisational Analysis, highlighting the Political, Economic,
  Social, Technological, Environmental/ Ecological, and Legal Uncontrollable
  Factors and the Opportunities and Threats that they present to the
  Establishment;
  
  Ø  Construct a business plan that will be attractive to investors and fund
  managers;
  
  Ø  Demonstrate
  a high level of understanding in the different elements of Enterprise Resource
  Planning (ERP);
  
  Ø  Demonstrate
  their ability to conduct an Internal Organisational Analysis, focusing on
  Strengths and Weaknesses;
  
  Ø  Design
  a Marketing Research Project, taking account of important issues;
  
  Ø  Design
  interviews & questionnaires that will elicit information appropriate to the
  research objectives;

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