BSc Food Marketing & Business Economics

Comments about BSc Food Marketing & Business Economics - At the institution - Reading - Berkshire

• Objectives
  The sequence of modules making up the core component of this BSc will provide the main tools you need to follow a business management and marketing related career, particularly but not exclusively, in the food industry.
• Entry requirements
  There are different entry qualifications for each programme. Some programmes require you to have a certain amount of knowledge in a subject before you begin the degree programme – this is called a ‘subject requirement’. Other programmes do not have any specific subject requirements. All programmes will, however, expect you to have reached a certain standard in your education and will ask you to achieve certain grades in your examinations. Most programmes have a standard offer so that you know in advance what you are likely to need. Please note that even if you have the minimum entry qualifications, you are not necessarily guaranteed a place on the degree programme.
• Academic title
  BSc Food Marketing & Business Economics
• Course description
  This BSc in Food Marketing and Business Economics involves the following modules.
  
  Year 1
  
  -Introduction to Marketing
  -Economics 1 & 2
  -Introduction to Management
  -Applied Project
  -The UK Food Chain
  -Qualitative Research Methods
  -Quantitative Methods 1
  
  Year 2
  
  -Marketing Management
  -Economics 3 & 4
  -Business Management
  -Financial Management
  -Policy Analysis
  -Consumer Behaviour
  -Research Methods & Data Analysis
  -Food Business Group Project 1
  -Career Management Skills
  -Quantitative Methods 2
  
  -Food Retailing
  -Environmental Awareness and other options
  
  Final Year
  
  -Business Strategy
  -Marketing Strategy
  -Economic Aspects of the Food Supply Chain
  -Regulation of the Food Industry
  -Individual Project
  -Food Business Group Project 2
  
  -Advertising and Brands
  -Business Entrepreneurship
  -Supply Chain Management
  -Human Resource Managementand the Institutional Wide Langauge Programme

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