BA Leisure Management

Comments about BA Leisure Management - At the institution - Poole - Dorset

• Objectives
  This course aims to develop the skills needed to identify, anticipate and satisfy the leisure needs of customers, what ever their leisure interests – travel, heritage and culture, music, sports participation or support, home-making or electronic entertainment. Organisations in these sectors are having to adapt to political and technological changes. They depend on their ability to attract customers and sponsors to survive.
• Entry requirements
  Entry requirements: 240 points (at least 180 from one 12 unit or two 6 unit awards)
• Academic title
  BA Leisure Management
• Course description
  BA Leisure Management
  
  Programme
  
  Year 1 - Level C
  
      * Services Marketing
      * The Leisure Product
      * Economics of Leisure
      * Financial Reporting
      * Market Research
      * The Leisure Context & Experience Economy
  
  Year 2
  
      * Event Management
      * Marketing Communications
      * Consumer Experience & Behaviour
      * Management Accounting & Business Decision-Making
      * Managing People & Personal Professional Development
      * Research Methods
  
  Year 3
  
  Min 40 weeks paid industrial placement - UK / Overseas opportunities
   
  Year 4
  
      * Dissertation
      * International Leisure Management
      * Strategic Management

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