BA Events and Leisure Marketing

Comments about BA Events and Leisure Marketing - At the institution - Poole - Dorset

• Entry requirements
  96 to 112 tariff points, including 2 A-Levels or equivalent qualifications. BTEC Extended Diploma: MMM.
• Academic title
  BA (Hons)
• Course description

  The leisure sector is made up of many exciting industries including tourism, sports, media, hospitality, gaming, retail, music, art and many more, where the role of experience is the central motive for the customers. This dynamic and modern marketing management degree will help you to develop the specialist knowledge required for this varied and extensive industry.

  During the course you'll not only explore conventional marketing, but also the new forms of experiential marketing, including the significant role of events as a marketing tool for engaging audiences. As well as your minimum 30-week work placement, you’ll plan and execute a live event for a real client with other students, giving you first-hand experience of the challenges and rewards of events management. What's more there are extensive options in your final year to allow you to shape your degree to match your interests.

  Our final year students gave this course the highest possible satisfaction score (100%) and all of them also said that our staff have made the subject interesting. Why not come and meet us to find out for yourself what makes this course so good.

  "I cannot imagine graduating without all the knowledge, experience and friendships I acquired over the placement year at Lenovo. I’m very grateful to BU for the opportunity and support during those 12 months.” – Ruben Rocas, 2016

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