Course description
With over 35 years of success, our Business Studies course is an ideal stepping stone for anyone wanting to work in any industry, anywhere in the world. Students on this course love how incredibly flexible it is, as you don’t have to pick your specialism until the end of your second year of study. 88% of our final year students believe that the course has improved their communication skills and helped present themselves with confidence, vital in the business world - why not visit us to find out more.This Business Studies and Marketing pathway aims to develop your understanding and skills in marketing functions, principles and practice, enabling you to develop marketing approaches for a range of marketing scenarios across different industry structures. You'll examine concepts, principles and activities of international marketing, through a critical review of the theoretical frameworks both for the analysis of international marketing environments and for the development of international marketing courses.You'll apply to Business Studies (N100) and then in your second year, you can choose to carry on with the broad Business Studies route or choose one of our specialist pathways which include: Business Studies with Economics Business Studies with Enterprise Business Studies with Finance Business Studies with Human Resource Management Business Studies with Marketing Business Studies with Operations & Project Management International Business Studies.Our Business Studies degree has strong connections with industry and professional bodies, and as it's accredited by the Chartered Management Institute (CMI), you’ll gain your Business Studies qualification and a CMI leadership and management qualification. You’ll also receive complimentary CMI membership for the duration of your qualification with BU.
