BA Business and Marketing

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London Metropolitan University

Comments about BA Business and Marketing - At the institution - London - Greater London

• Objectives
  This combined Honours course gives you the opportunity to specialise in two disciplines, providing you with a greater career choice and a range of highly transferable skills. You will develop an understanding of the key areas of business and management and the major marketing disciplines. As focused, targeted marketing increasingly becomes a key factor in business success today, you will gain business and marketing skills that can be applied in many different industries.
• Entry requirements
  You should also have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE at grade C or above (or equivalent) are also required. These requirements may be varied in individual cases.
• Academic title
  BA Business and Marketing
• Course description
  Course structure
  
  Joint Honours involves four modules from each level in Business, and four from Marketing. You may also choose a Major/Minor combination after level 1.
  
  Level 1
  
  Studying Marketing and Operations
  Introduction to Marketing
  Business in its Environment
  Quantitative Analysis
  Accounting for Business
  Economics for Business
  
  Level 2
  
  Marketing Communications
  Managing the Human Resources Function
  Marketing
  International Marketing
  Business Finance
  
  Level 3
  
  Strategic Management
  Marketing Planning and Control
  Perspectives in Human Resource Management
  Strategic Marketing
  Project
  Advertising
  Services Marketing
  Current Issues in Marketing

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