BA Advertising & Marketing Communication and Public Relations

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London Metropolitan University

Comments about BA Advertising & Marketing Communication and Public Relations - At the institution - London - Greater London

• Objectives
  London is one of the world's most important centres for advertising, communications and PR so this course offers a fantastic opportunity to get into this industry by studying the subject in the centre of London. The course aims to achieve a balance of the business-related acumen required in the industry, as well as the creativity and imagination that the industry requires from graduates.
• Entry requirements
  You should also have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE grade C or above (or equivalent) are also required. These requirements may be varied in individual cases
• Academic title
  BA Advertising & Marketing Communication and Public Relations
• Course description
  Course structure
  
  Level 1
  
  Studying Marketing and Operations
  Introduction to Advertising
  Introduction to Public Relations
  Introduction to Marketing
  Media Culture and Society
  Business in its Environment
  Two free modules
  
  Level 2
  
  Communications and Technology
  Public Relations Theory and Practice
  Branding
  Consumer Psychology and Buyer Behaviour
  Media Relations
  
  Level 3
  
  Current Issues in Advertising
  Advertising Theory
  Corporate Communications
  Public Relations Strategy
  Customer Relationship Management
  Advertising and PR Project

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