Course descriptionTourism with Business BA Honours.
Course summary:
This course is designed for those wishing to enhance their business skills, while learning about the dynamics of the tourism industry, one of the world's most entrepreneurial and sustainable economic sectors. We are seeking students who have demonstrated ability, potential and self-motivation, and have a genuine interest in learning about the tourism industry and the challenges of this fascinating sector.
The course will develop your business management acumen and focus on key themes such as information and management systems, ?nancial analysis, and marketing. You will also gain the transferable and cognitive skills necessary for lifelong personal and professional development.
The course focuses on the business of tourism – its role in post-industrial economies, the business inter-relationships between destinations, modes of travel, hotels and visitor attractions, and the crucial role of marketing and management in successful tourism enterprises.
We have close links with partner universities in Australia, the USA, Hong Kong and Malta, and the course takes an international perspective, including a ?eld trip in each year of study.
The course is modular, comprising core and option modules, with ever greater module choice as you progress through the course. This enables you to specialise and create your own course pathways. Learning and teaching takes place in a number of ways, including lectures, seminars, tutorials, private study, individual and group project work, and field trips and study visits. Assessment includes examinations and tests, presentations, individual essays, coursework, and individual and team projects.