Strategic Marketing MSc

Institution Cranfield University
Method At the institution
Location Bedfordshire
Type Masters
Course fee By request

+ Information by E-mail

Strategic Marketing MSc

Entry requirements We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

First or a second class UK honours degree in a relevant discipline, or
an international qualification of a standard equivalent to a First or second class UK honours degree
Candidates’ prior degree must include a quantitative methods module, or a thesis with significant elements of quantitative methods.

We accept a range of qualifications from different countries – learn more about international entry requirements.

If you are currently studying at a Chinese university, please view our specific entry requirements for further study at Cranfield School of Management
Course description The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics. In the QS World University Rankings: Masters in Marketing Rankings 2022 Cranfield School of Management\'s full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 15th in the world overall.Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include; Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals. Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing. Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies. Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices. The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience. Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.