Strategic Marketing MSc

Institution Cranfield University
Method At the institution
Location Bedfordshire
Type Masters
Course fee By request

+ Information by E-mail

Strategic Marketing MSc

Entry requirements We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

First or a second class UK honours degree in a relevant discipline, or
an international qualification of a standard equivalent to a First or second class UK honours degree
Candidates’ prior degree must include a quantitative methods module, or a thesis with significant elements of quantitative methods.

We accept a range of qualifications from different countries – learn more about international entry requirements.

If you are currently studying at a Chinese university, please view our specific entry requirements for further study at Cranfield School of Management
Course description New March 2025 start date – special tuition fees available for this cohort

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Programme highlights include; Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals. Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing. Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies. Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices. The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience. Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.