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Strategic Marketing MSc
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Objectives
This course is designed to help you progress your career in marketing towards management some of the roles out graduates have taken.
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Entry requirements
This course helps you take your career in marketing to management level. Whether you are a recent graduate looking to improve your profile before entering the job market, or a marketing professional who wants to gain further qualifications and increase your prospects, the course gives you the skills and knowledge you will need.
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Academic title
Strategic Marketing MSc
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Course description
You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We adopt a participative approach to your study, and you are encouraged to share knowledge and experience and so contribute to others' learning.
We offer a varied programme of teaching that includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.
You will be assessed through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.
Course content
Year 1 - full details
Core modules
-Behaviour and Marketing Creativity
-Critical Issues in Strategic Marketing
-Dissertation: MSc Strategic Marketing
-Engaging with the External Environment
-Evaluating Strategic Marketing
-Organisation and Context
-Practicising Strategic Marketing in Uncertainty
-Strategic Marketing Operations
-Strategic Marketing Techniques
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