ObjectivesIt focuses on the strategic implications of marketing decisions, the theoretical aspects of marketing, and the application of advanced marketing techniques. This course will equip you with the knowledge and skills necessary to make an immediate and positive impact on your job performance.
Entry requirementsIf you are a marketing professional working in the public, private or not-for-profit sectors, and have a thorough grounding in the basic principles of marketing, the Strategic Marketing Management MA course will help you to differentiate yourself by elevating your career to another level.
Academic titleStrategic Marketing Management MA
Course descriptionWhat will you study?
After an induction programme introducing you to the Business School and the expectations and ethos of the course, you will go on to study modules that will enable you to develop an advanced level of understanding of current marketing concepts, along with the key skills and techniques appropriate to senior marketing managers.
You will look at different marketing management models, frameworks and processes, and will apply advanced analytical techniques in solving marketing problems. You will also learn how to formulate and evaluate effective marketing strategies. In addition, you will explore the strategic implications of buyer behaviour and how it relates to problems in marketing and consumer regulation.
Course structure
Please note that this is an indicative list of modules and is not intended as a definitive list.
Core modules
-Advanced Marketing Management
-Advanced Marketing Strategy
-The Strategic Implications of Internet Marketing
-Research Methods and Dissertation
-Personal Development
Option modules (choose 1)
-A Strategic Perspective to Business-to-Business Marketing
-Direct Marketing: A Strategic Perspective
-International Marketing: A Strategic Perspective
-Marketing Communications Strategy
-Marketing Research Strategy
-Retail Marketing and Strategy
-Services Marketing: A Strategic Perspective
-The Strategic Implications of Internet Marketing