ObjectivesThe programme aims to advance an individual's marketing knowledge, skills and understanding to meet the increasingly competitive challenges of the marketplace.
Entry requirementsEntry Requirements A first degree and some marketing experience or a CIM advanced certificate in marketing and marketing management experience. Good written and spoken English is needed. Those with more extensive managerial experience may be fast tracked through the programme
Academic titleStrategic Marketing (Executive Track), MA
Course descriptionThis is an executive programme designed for marketing professionals who already hold the Chartered Institute of Marketing (CIM) Diploma and who wish to upgrade the qualification to Master's level.
There is also a fast track entry route for those with substantial marketing experience at a senior management level.
The programme consists of block teaching interspersed with recommended reading and private study. The block release mode at The Marketing Forum consists of eight 'blocks' of study, each of which takes two days. These study blocks on Friday and Saturday are held approximately once a month.
Courses
* E-Commerce and Internet Marketing
* Relationship and Direct Marketing
* Marketing Analysis
* Planning and Control
* Marketing Strategy
* International Marketing
* Consumer Behaviour
* Marketing Communications
* Dissertation