Sports Management (MSc)

Institution University of Stirling
Method At the institution
Location Stirling - Stirling
Type Masters
Course fee By request

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Sports Management (MSc)

Objectives This programme will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport environments. Throughout this programme you will be challenged to evaluate the dynamic environment in which sport organisations in the public, commercial and voluntary sectors strive to flourish and to apply their developing knowledge and management skills to meeting the inherent sport management challenges. On successful completion you will be able to: identify and evaluate recent changes in sport participation and policies and their implications for sport management practices apply management theory to the context of managing sport organisations bullet conduct research into sport issues relevant to managing and developing sport organisations and events
Entry requirements Entrance Requirements A good Honours degree (or equivalent professional qualification). Applicants who do not hold the normal academic qualifications but who have an appropriate level of relevant experience in sport administration and/or management may also be admitted.
Academic title Sports Management (MSc)
Course description Structure and Content

You can study this either full-time or part-time to Postgraduate Certificate, Postgraduate Diploma or MSc levels.

You must attain 180 SCQF points to be awarded an MSc in Sport Management. You will achieve this by successfully completing seven taught modules and a dissertation or placement. Five of the taught modules are compulsory and you choose another two modules from a list of options.

Compulsory Modules
    Principles of Sport Management: This module provides students with a critical understanding of how environmental factors influence strategic and operational decisions in the management of sport businesses.
    Sports Finance: This module examines the role of finance and business in contemporary sport.
    Sports Marketing: This module investigates the application of modern marketing techniques to the sports industry.
    Sports Policy: This module provides students with a critical understanding of political ideologies and their relevance to an understanding of social policies for sport. It examines continuities and discontinuities in social policies for sport and the changing significance of sport in social and economic policies.
    Sports Research: This module contributes to the planning, organisation, methodology and utilisation of skills required to undertake research in sport.

Option Modules

These include:
    Sport and the Law
    Monitoring & Evaluation in Sport: Delivering Outcomes
    Sport, Culture & Society


Ethics in Sport
    Economics of Sport


Project Management


Venture Management

Dissertation

Students complete a 12,000 – 15,000 word dissertation or a more applied research project.

Delivery and Assessment

Whilst the theoretical components of each module will be delivered by more traditional lecturing methods, the application of theory to practice will be explored through case study analysis, discussion with sport management practitioners, seminars and research. This approach will help you acquire ‘softer’ management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation, all of which are essential if you are to become an effective manager.

The modules are assessed by a mixture of coursework and examination.

Career Opportunities

Gaining this degree will provide you with the potential to apply for jobs in sport management in a local authority, commercial organisation such as Esporta or David Lloyd, or with a voluntary sport organisation such as a Governing Body of sport or home country Sports Council. You might also consider further developing your knowledge so you can work in sport marketing. A big advantage of this programme is that you will gain management knowledge which can be applied to a wider range of industrial sectors than just sport. Management is management: it is your knowledge of the context, in this case sport, which increases your potential to work in any given area.