Entry requirementsEntry Requirements A post-graduate professional qualification in a related discipline plus one year’s relevant employment; a related degree plus one year’s relevant full-time employment; an unrelated UK degree plus two year’s experience; for those without a degree four year’s relevant full-time employment in PR or related environment and 5 GCSE passes, one of which must be in English language. Overseas students will be considered on an individual basis but must have relevant work experience, a first degree from a recognised university and where English is the second language IELTS 6.5, or TOEFL equivalent
Academic titlePublic Relations, Executive MA
Course descriptionThis is an Executive Programme designed for those already working in public relations (PR). It takes place over two years and is delivered on Thursday evenings and all day Friday monthly with an additional intensive three-day workshop scheduled once a year. Study follows the academic year commencing in September 2008 with a study break during August.
Reputation management is increasingly being seen as a way of delivering competitive advantage. This programme looks at PR across sectors and disciplines equipping practitioners with enhanced practical skills, as well as a greater appreciation of the strategic nature of PR, its management, theories which underpin practice, the role PR plays in delivering corporate strategy and critical issues affecting the discipline.
Students build on their own knowledge of PR whilst developing a critical theoretical perspective which will inform their own developing PR practice.
The course also provides an opportunity to gain the dual qualification of the CIPR Diploma.
Core courses
* Foundations of Scholarship and Research
* Strategic Public Relations
* Cross Sectoral PR Perspectives
* Persuasion, Influence and Opinion
* Critical Issues in Public Relations
* Personal and Professional Excellence in Public Relations
* Dissertation or Project
Options
Three chosen from:
* Integrated Tools and Techniques (includes Media Relations)
* Internal Communications
* Corporate Social Responsibility
* Global Public Relations
* Issues, Crisis and Reputation Management
* Political Public Relations
* Strategic Brand Management