ObjectivesYou will enhance your career progression by acquiring the latest skills and knowledge for strategic marketing management.
Entry requirementsApplicants must have one of the following: -CIM Professional Diploma in Marketing -first degree or postgraduate degree with significant marketing content from a CIM-approved university -NVQ Level 4 in marketing or Level 5 in another subject -six years' marketing work experience, three of which should be at a senior level.
Academic titleProfessional Postgraduate Diploma in Marketing
Course descriptionCourse structure
The course includes the following subjects: Analysis and Evaluation, Managing Marketing Performance, Strategic Marketing Decisions and Strategic Marketing in Practice Case Study.
Professional accreditation
This course is accredited by the CIM at NQF Level 7. If you pass all relevant areas you will, subject to experience, gain full membership of the Chartered Institute of Marketing.
Careers
You will gain a nationally-recognised qualification which is highly regarded by employers. This can lead to a variety of senior management positions in a marketing function.