Professional Certificate-Professional Diploma-Professional Postgraduate Diploma in Marketing
ObjectivesThe aims of the course are: to prepare you for the CIM examinations while offering a rewarding educational experience.
Academic titleProfessional Certificate/Professional Diploma/Professional Postgraduate Diploma in Marketing
Course descriptionCourse structure
To gain the award at each level, all four subjects must be successfully completed. You can chose your own pace and methods of study (we offer a range of options). Each subject will require you to attend university for one evening a week. You can stop and pick up at any time, but most students like to aim to complete each level in 12 months.
Professional Certificate in Marketing:
-Customer Communications
-Marketing Environment
-Marketing Fundamentals
-Marketing in Practice†
Applicants with a degree may be able to go directly into the Professional Diploma.
Professional Diploma in Marketing:
The four subjects to be studied are:
-Marketing Research and Information
-Marketing Planning
-Marketing Communications
-Marketing Management in Practice†
Professional Postgraduate Diploma in Marketing:
The four subjects to be studied are:
-Analysis and Evaluation
-Strategic Marketing Decisions
-Managing Marketing Performance
-Strategic Marketing in Practice†
†Must not be attempted until at least two of previous three have been completed.
Students who want to study the Professional Postgraduate course must have completed the Professional Diploma or have significant management experience.
Assessment
Part-time: Examination only (these take place in December and June). Examinations are set by CIM.
CIM Registration
Please note that it is your responsibility to register for both CIM membership and for assessments.
June 08 assessment entry deadline is:
Post: 4 April
Online: 11 April
Career opportunities
The Chartered Institute of Marketing courses provide you with industry-standard qualifications from the world's largest professional marketing body. They are invaluable for anyone planning a career in marketing or intending to progress to senior management in the industry.
The aim of the CIM is that successful completion of the Diploma examinations confers automatic graduate membership of the Institute of Marketing.