Political Communication, Advocacy and Campaigning MSc

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Political Communication, Advocacy and Campaigning MSc

  • Objectives This programme examines: -struggles over the communication of politics; and -what is communicated in traditional ways and what is communicated in new ways within nation states.
  • Academic title Political Communication, Advocacy and Campaigning MSc
  • Course description What will you study?
    During this course you will:

    -gain an overview of the main specialisms in the field and how they link to each other – how political journalists engage with spin doctors, for example, and how both are being challenged by blogs and online news sites;
    -learn about how activists use lobbyists to press their case with governments at the same time as they use PR consultants to develop media strategies;
    -attend guest lectures by practitioners who will address the latest developments in the field and what it means for their jobs;
    -develop the ability to think critically about current issues, debates and theories;
    -have the opportunity to undertake practical work – perhaps devising some aspect of a media strategy or campaign pitch for example; and
    -develop your analytical skills and competence through a dissertation.

    Course structure
    Please note that this is an indicative list of modules and is not intended as a definitive list. We will endeavour to schedule taught sessions in the evening to accommodate part-time students but this may not always be possible.

    Core modules
    -Political Communication, Advocacy and Campaigning
    -Media, Public Policy and International Politics
    -Research Skills and Methods in Social Science
    -Dissertation

    Option modules
    -A Change is Gonna Come: Global Perspectives and Cultures of Popular Music
    -British Society Since the 1960s
    -Case Studies in Conflict
    -Contemporary Political Economy of European Media
    -Politics of Tribalism and Conflict
    -Principles of Intercultural Communication
    -Questions of Censorship
    -Theories of Media and Communication I
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