ObjectivesThe programme aims to develop: # the theory and practice-based knowledge and skills required for effective music management # the ability to think critically, exercise independent judgement and evaluate complex information and ideas # project development and management skills # the ability to complete creative work to a professional standard # the ability to respond to a changing cultural environment # a flexible pathway for participants looking to add cultural management skills to existing professional profiles # an understanding of the cultural sector as a framework which encompasses a diverse range of publicly-funded and commercial activity.
Entry requirementsStandard Entry Candidates should possess one of the following: # a degree in an arts or music related area # a degree in a non-arts related area with a proven interest in an art form or aspects of music management # considerable relevant work experience supported by evidence that the work required use of a range of critical, analytical or management abilities. Additional Notes Non-first-language English speakers must have a proven level of English language ability (IELTS 6.5 or equivalent).
Academic titleMusic Management and Promotion (MA)
Course descriptionCOURSE INFORMATION
The programme acts as an entry point for those seeking a career in music management, or may be used to enhance existing skills and abilities to aid progression through to management level, providing an excellent opportunity for Continuing Professional Development.
MODULE INFORMATION
Year 1 Modules
VA0700 Strategic Management and Enterprise (CORE, 30 Credits)
VA0702 Research and Reflective Practice in Action (CORE, 30 Credits)
VA0703 Museum and Heritage Management (OPTION, 30 Credits)
VA0704 Inclusion and Participation in Cultural Event Management (OPTION, 30 Credits)
VA0705 New Media, New Management (OPTION, 30 Credits)
VA0706 Music industry Management (OPTION, 30 Credits)
VA0707 Cultural Management Development Dissertation (CORE, 60 Credits)
COURSEWORK AND ASSESSMENT
The MA aims to provide participants with professional, vocationally relevant skills. The programme develops an understanding of the processes involved in managing music businesses and organisations, including aspects of business planning, marketing and communication technologies. It provides an understanding of the relevance of current policy and policy-making bodies on a regional, national and international basis.
A Work-based Project is undertaken within a music organisation of the participant's choice, which the participant is expected to initiate, negotiate and manage. The Dissertation provides an opportunity to conduct independent research within the field of music management.
Throughout the programme, participants are encouraged to refer to and reflect on their own working situations and experiences.
CAREERS
Careers range across the spectrum of the music industry, from commercial record labels to music development agencies. Graduates may take up management positions within a music organisation, or work as Marketing, Education, Programme or Development Officers. Positions may be within performance venues, record labels, management companies or orchestras. Many graduates continue as practising artists, setting up their own music business or working in freelance or consultancy capacities.