ObjectivesTourism is one of the largest and fastest growing industries in the world. This new MSc programme is designed to enable you to develop a systematic understanding and a critical awareness of the managerial and marketing issues that face the tourism industry, both nationally and internationally. You will be encouraged to develop skills in relation to practical research and decision making in a tourism business environment to ensure a balance between the acquisition of conceptual and practical knowledge. The MSc in Tourism Management and Marketing is led by the Business School's internationally-recognised Christel DeHaan Tourism and Travel Research Institute (TTRI), building on the specialist experience of its staff and an internationally recognised research programme.
You will also be able to choose from the following elective modules:
At least one from:
-Culture, Heritage and Tourism
-Destination Management
-Tourism and Sustainability
Not more than one from:
-East Asian Business and Society
-Management Information Systems
-Managing International Business in China
-Marketing Communications
-New Product/Service Development and Management
-Strategic Human Resource Management
Please note that all module details are subject to change.
The individual dissertation project provides an opportunity for you to study a chosen area related to tourism management and marketing in much greater depth.
Course Structure
The MSc in Tourism Management and Marketing is taught on a full-time basis over one year.
During this time, you must accumulate 180 credits to qualify for the award of MSc.
You will take 120-credits’ worth of taught modules, which are examined during two 15-week semesters.
Each taught module typically consists of ten 2 or 3 hour sessions. Assessment is by a combination of individual essay or group project and written examination.
The remaining 60 credits of this course are allocated to a dissertation, which is completed over the summer period for submission in September.
Key facts
-The MSc in Tourism Management and Marketing is offered with the Business School's internationally-recognised Christel DeHaan Tourism and Travel Research Institute (TTRI)
-The Business School is a leading UK centre for management education, and is ranked seventh in the UK in the 2007 Times Good University Guide.
-We regularly review and update our MSc programmes to ensure that their content is relevant to the changing global business environment.