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MSc Strategic Marketing
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Objectives
This programme aims to provide an insight and understanding of modern strategic marketing: providing topical and practical knowledge with an emphasis on the ability to sense, shape and prepare to meet the needs of the future. It brings marketing into the 21st century, modernising it and putting it on a more scientific footing whilst reflecting the major new and escalating challenges that the business or marketing professional must face.
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Entry requirements
Entry requirements Honours degree in business and management is necessary; prior work experience is encouraged but not required.
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Academic title
MSc Strategic Marketing
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Course description
Content
Core courses
• Introduction to the new marketing environment, trends and planning
• Managing consumer relations
• Marketing research
• Branding and marketing communications
• Marketing simulation.
Optional courses
You will choose five of the courses offered below
• Advanced topics in marketing futurecast
• Analytical problems in marketing futurecast
• Cross boundary marketing
• Analytical marketing
• Export marketing
• Introduction to e-commerce
• International brand management
• Understanding global markets.
You will be required to undertake three specialist methodological projects focused on the application of market research techniques. This will be followed by an integrative report of 3-4,000 words drawing together the specialist methodological projects in relation to a specific market context. You will choose from:
• Learning by doing consultancy
• Company labs
• In-depth topic analysis
• Relevant industry blockings
• Chain bundles
• Diagnostic scenario and strategy
• Futurecast business clinic
• Brain monitoring
• ‘Do-tanks’
• Marketing futurecast methods
• Ideas repository
• Blueprinting
• Instrument development & deliverability
• Management audits.
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