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MSc Services Marketing
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Objectives
This course develops the latest theories of retaining competitive advantage by turning a service into an experience. An experience occurs when the service is performed in a unique, memorable way that involves the customer as a participant. Figures indicate that experience-staging companies - those charging admissions to theme parks, cinemas etc - grew faster than goods or services in terms of price, employment and share of GDP. The lessons of these companies may be applied to any business. Customers, as an audience, are seeking not just entertainment but a deeper transforming experience. The staff as actors should not simply recite the lines from a script but to be truly effective need to embody the role, putting something of their own character into it.
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Entry requirements
The normal requirements for embarking upon a postgraduate taught degree are: -A good Bachelors Honours degree -For post-experience and professional qualifications, there may be additional entry requirements set by the association or institute that ultimately administers the qualification in question. The qualification description on the course information pages should tell you what these are but please get in touch with the appropriate School if you are in doubt
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Academic title
MSc Services Marketing
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Course description
Course Content
Taught Element
Analysing the Services Marketing Environment Integrated Marketing Communications for Services International Marketing Strategy for Services Strategic Marketing Planning for the Service Sector Research Methods
Research Element
Dissertation
CIM Professional Postgraduate Diploma holders fast track route: Exempt from:
Integrated Marketing Communications for Services International Marketing Strategy for Services Strategic Marketing Planning for the Service Sector
CIM Prof Pg Dip holders take only:
Analysing the Services Marketing Environment Research Methods Dissertation
Other programs related to marketing