ObjectivesTo equip students with current and emerging theories that inform or comment upon the practices of marketing. It endeavours to provide a stimulating and intellectually demanding environment, in which students are encouraged to engage with the academic literature, case-studies, and each other, whilst reflecting on marketing issues within an international context. The course aims to prepare students for management positions in both public and private sector organisations, and to deal with the demands of complex and rapidly changing contexts.
Entry requirementsEntry requirements A good second class honours degree from a British university or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification.
Academic titleMSc/Postgraduate Diploma in Marketing
Course descriptionCourse modules
Core
-Foundations of Professional Knowledge and Skills
-Principles and Practices of Marketing
-Marketing Theory
-Consumer Behaviour
-Marketing Research
-Product Policy and Innovation
-Branding and Communication
-Research Methods
Option modules (two from the following – subject to availability):
-International Finance
-Business Process Re-engineering
-Public Services Management
-Business Forecasting
-Managing IT and Information Systems
-Strategic Management of Technology
-Business in the European Union
-Competitive Marketing Strategy
-Business-to-Business Marketing and Supply Chain Management
-Knowledge Management
-Employment Law
-Managing Diversity
-Cash Management
-New Venture Strategies
-Public Administration
-Benchmarking
-A Critical Enquiry into Consultancy
-Critical Perspectives on Corporations and Consumers
-Critical Approaches to HRM
-Alternative Economies
-The Future of Work
-Marketing of Services
-Fixing Futures: Trading and Other Narratives
-Public Finance
-Accounting Representations: Public and Private Sector
-Consumption, Society and Culture
-Shakespeare and Management
Teaching and assessment methods
A mixture of teaching methods is used, including lectures, group work, case study analysis, guided reading, web board interaction and video-conferencing. Student performance is assessed through both assignments and examinations.