Entry requirementsEntry requirements Normally you need one of the following • a degree in a business-related subject • equivalent professional qualifications In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. If English is not your first language you must have attained a TOEFL score of 570 or an IELTS score of at least 6. Or you must show that your first degree was taught and assessed in English
Academic titleMSc/PgDip/PgCert International Marketing
Course descriptionThis course is for those who want to develop or enter a career in marketing, particularly in international organisations.
To be successful in dynamic markets, you need the skills, knowledge and attitudes to ensure you manage effectively.
During the course you develop an appreciation of the main internationalmarketing management skills needed for the twenty first century.
These include
• practical problem solving skills that companies use in international markets
• the ability to tackle real company projects in international market research
• management research skills to identify and understand customers and competitors
• cross cultural understanding to become an effective international manager
• a working knowledge of important software tools for management decision making
• confidence in your ability to a professional and a manager
As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision.
This course is recognised by the Chartered Institute of Marketing as conferring chartered marketer status. It provides an ideal base from which to develop your career in internationalmarketing, allowing you to be employed in any industry.
Associated careers
This course improves your marketing career prospects, particularly with international organisations.
Previous graduates have successfully gained employment in companies and organisations such as • Robert Bosch SA • Servisair • Swisscom AG • Inlecom Systems Ltd.
Graduates are employed in positions including internationalmarketing manager, business development manager and shipping executive in countries such as • China • India • Greece • Netherlands • United Kingdom.
Course content
Postgraduate certificate
• marketing management and planning • understanding customers and competitors • managing marketing relationships • managing marketing resources
Postgraduate diploma
• internationalmarketing consultancy project • competitive marketing strategies for global markets • entrepreneurial marketing and innovation • the reflective marketing practitioner