MSc Marketing & User Experience

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MSc Marketing & User Experience

  • Entry requirements A Bachelors Honours degree with 2:2 in any subject or equivalent.

    If English is not your first language, you will need IELTS (Academic) 6.0 with a minimum of 5.5 in each component or equivalent.
  • Academic title MSc
  • Course description Why study MSc Marketing & User Experience?

    Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience 
    Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns 
    Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques
    Explore the psychological theories of decision making and behaviour change and design methods for persuasive technology 
    Choose to complete a 30-week work placement with a UX employer to help increase your employability even further. 

    Course accreditation
    The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience.
    Association to Advance Collegiate Schools of Business  (AACSB)
    Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide. 
    Institute of Data & Marketing (IDM)
    This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing. 

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