MSc Marketing

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Objectives The MSc Marketing is designed for CIM graduates and aims to provide a means by which the continuing professional and personal needs of marketing practitioners may be met It aims to extend and enhance the knowledge, understanding and competence gained via professional qualification, and further the ability of students to think strategically about management and organisational change The programme includes research studies and a dissertation, plus a work-based marketing activity relating to a strategic issue In many cases, students will be able to complete the award within a 48 week period of study
Entry requirements Applicants should have successfully completed the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma
Academic title MSc Marketing
Course description Future prospects

Marketing encompasses many different functions and job roles, from market research to brand management and marketing communications

This programme will help to build upon what you have already learnt through the CIM qualification and also develop skills through the research project and other modules. It will help you to develop your career, moving up the career ladder into management and strategic roles

Typical modules may include

-Research in Organisational Studies
-Marketing Solutions for Business
-Dissertation