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MSc Marketing Management
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Objectives
This programme has been designed to ensure that students have the fundamental knowledge and skills to perform within any marketing role, with modules addressing the key concepts and issues in international marketing. It explores the role that marketing plays within an organisation and develops critically informed practitioners who are able to achieve marketing outcomes effectively. To complement this, elements of the programme have been designed to foster sophisticated practical skills relevant to the industry, which benefits those wanting to make an impact in their current or future role. Such skills include the creation of integrated marketing plans, the ability to undertake effective market research and analysis of buyer behaviour.
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Entry requirements
The MSc Marketing Management has been created for those who wish to move into a general marketing or marketing research role and want a thorough grounding in all of the key marketing and related skill areas – for example, market research, business strategy and consumer behaviour. It lays emphasis on the international business environment in which organisations operate and thus should prepare students for work within an international setting. Students on this programme also have the opportunity to work on a tailored research project in the third semester.
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Academic title
MSc Marketing Management
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Course description
This project can emphasise any particular element of the marketing subject area. The programme content and structure have been designed to ensure that the MSc encapsulates current thinking and contemporary research. Students benefit from a programme which reflects the latest trends and requirements of the marketing industry, placing particular emphasis on the needs of the employer. The content is enhanced by academics who offer both research and industry expertise, helping to bridge the gap between theory and practice. Students wishing to gain more detailed knowledge of issues in PR, media and advertising should consider our MSc in Marketing and Communications Management.
CORE MODULES
• Principles of Marketing Management
• Integrated Marketing Communications
• International Marketing
• Buyer Behaviour
• International Business Environment and Strategy
• Market Research
• Professional Skills
• Research Methods
• Dissertation or project
FURTHER INFORMATION
The programme is split into three semesters. The first two are teaching semesters and the third is spent working independently, with academic supervision, on the project or dissertation.
ASSESSMENT
Modules are assessed through a range of means, including coursework, examinations, presentations and group work, and all students complete a project or dissertation of 15,000–20,000 words.
SPECIAL FEATURES
Outside speakers further enhance the MSc programme and enliven modules by relating their real-world experiences to provoke fresh insights into business practice. Company visits also provide firsthand experience of the UK business environment, bringing theory to life. The academic programme is backed by extensive learning resources, a friendly and supportive study environment and a programme designed to foster both personal and career development.
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