ObjectivesThe MSc in Management and Marketing provides future managers with a solid grounding in the operation of key functional areas of Business and the way that these areas are integrated in globally orientated organisations. The Marketing route has been designed to provide you with an understanding of marketing principles and practices and key analytical techniques. You will be equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction.
We have recently introduced a new framework for our full-time Masters programme, covering some significant and exciting developments that have come about through consultation with our students, staff and alumni.*
The new framework will facilitate greater engagement with external businesses and organisations, leading to an enhanced student learning experience.
*this framework is not currently applicable to our MBA or professional suite
Entry requirementsEntry requirementsApplicants should have first degree at level UK 2.2 with honours, or equivalent.English language requirementsApplicants whose first language is not English will need to provide evidence of English language proficiency to the level of IELTS 6.5 (minimum 6 in writing) / TOEFL 560 (220).
Course descriptionThis course will provide you with an understanding of fundamental marketing theories and key analytical techniques. You will develop the ability to create innovative marketing solutions and the critical thought processes required to challenge existing marketing frameworks and approaches.
Core modules:
Business Economics
Business Strategy
Finance
Managing People and Organisations
Marketing Principles and Practice
Managing Information and Knowledge
Managing Operations
Project Management
International Business Management
Strategic Management.
Specialist modules:
Customer Communications
Strategic Marketing Management
Alternative Marketing Contexts.
Study methods
A variety of teaching and learning methods are employed, including lectures, seminars, case studies, discussions, business simulations and group activities. As part of the course, careers advisers will run a series of workshops, where you can identify methods and strategies to enable you to effectively pursue your career goals.
Induction
We provide a comprehensive induction phase, which involves looking at the resources and talents that exist within groups, the characteristics of group members, their decision making styles and their effectiveness. This is conducted via individual, group, in-house and outdoor activities, which include a mandatory residential course. This is an important part of the course and must be completed before module teaching starts.
Assessment
Varied methods are used throughout the course, including presentations, group-work, management reports, and examinations.
A new framework We have recently introduced a new framework for our full-time Masters programme, covering some significant and exciting developments that have come about through consultation with our students, staff and alumni.*
Our portfolio of programmes offer a wide range of relevant courses in business and management, allowing you to specialise in your specific field of interest, whether this is in management, marketing, finance or a distinct field within each of these disciplines. Each programme has been developed in response to industry needs and focuses on work-based projects, ensuring that when you graduate you will have a masters degree which is relevant and attractive to prospective employers.
All of our taught postgraduate courses will now share a common delivery platform. The new framework includes some shared modules where the content overlaps, giving you even more opportunities to work collaboratively with students from different backgrounds and disciplines, the new framework will also facilitate greater engagement with external businesses and organisations, leading to an enhanced student learning experience, designed to build on the core strengths, knowledge and experience of Nottingham Business School’s staff.
* this framework is not currently applicable to our MBA or professional suite
Real-world experienceAll of our courses are vocationally-oriented, providing the skills and experience that are relevant to and valued by employers.
The ‘real-world’ consultancy project, carried out in collaboration with local organisations, continues to be a key factor in the success of our courses and one on which we are keen to build. The new framework, in which the consultancy experience forms the basis of a 40-credit project, has preserved and extended this opportunity to provide you with work-based experience that is of genuine value to your future career.
Teaching and Learning StrategyEach course is structured to encourage constructive learning within a student-centred learning environment, placing an emphasis on self-directed study, critical thinking and team work. With this in mind, our courses include a range of teaching methods, such as interactive workshops and tutorials, rather than a reliance on large group lectures.
As our students come from across the globe and have different learning experiences, an integral element of each course is ensuring that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment.
As part of the new framework, we are committed to providing programmes that adopt teaching methods that are appropriate to the student cohort and the specific modules; interactivity is a key feature of every module.
Professional recognition Nottingham Business School is one of the UK’s leading full-service business schools, providing a wide range of Business and Management education services for individuals and organisations. The School’s reputation within the international and global business world continues to go from strength to strength as a result of its consistent performance in terms of accreditation, student performance and research, and its impressive client base.
Employability and careers: life after university
This route’s specific focus on the marketing dimension means that students who successfully complete the course will be well prepared for careers in both marketing management and more specialised marketing roles such as advertising.
Resources and facilities
Nottingham Business School’s professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. The School provides a high quality management learning environment, designed to encourage creative thinking about real world issues confronting managers and their organisations.
For further information about our resources and facilities please visit the Nottingham Business School website.
Special features
Common to our Management Masters courses are the following innovative features that reflect our aim to put employability, personal development and real life experience at the centre of management learning.
The Network Company
Groups of students gain direct consultancy experience through interaction with a Network Company where they are assigned a managerial mentor and complete a consultancy project. This is an opportunity that will be highly valued by potential employers and is particularly valuable to participants with little or no managerial exposure, as well as those wanting to build on their existing experience. Students will also be required to reflect upon their personal development and contribution to the team effort.
Career development
As part of the course, careers advisers will run a series of workshops, where students can identify methods and strategies to enable them to effectively pursue their career goals. The focus will be on developing your skills and occupational awareness, and workshops will focus on both home and international students.
In-sessional English language support
For those students whose first language is not English, the Business School provides in-sessional support for academic writing specific to the requirements of the course.