Course overview:
Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills.
As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute.
Course content:
The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.
A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments.