Entry requirementsA good upper-second class degree at undergraduate level or overseas equivalent. A degree in business with marketing, communications, or marketing related modules is also desirable.
Academic titleMSc International Marketing
Course descriptionMSc
One year full-time
Programme description
This programme will provide you with a comprehensive knowledge of the working practices, theories and issues connected with the dynamic and increasingly important field of marketing in the global business arena. It will be attractive to both graduates and professionals who are interested in a career in marketing, or who wish to widen their knowledge and competencies in this field. The programme will identify processes of globalisation and their impact on multinational enterprises and national firms. It will compare strategies involved in international marketing, examine the growing field of e-marketing, discuss the contemporary debate over marketing ethics and contrast different approaches to the study of marketing and their implications. You will gain an understanding of the nature of global brands and their centrality for sustainable relationships with major stakeholders and of the contribution of marketing to the success of international operations. You will also learn about the appropriateness of the use of qualitative and quantitative research methods for marketing, how to perform market research and how to design marketing programmes.
Programme outline
You will take four modules in each semester and then write a dissertation for submission by the end of September.
Core modules
* Brand Management
* Ethical Marketing
* International Marketing Communications
* International Marketing
* E-Marketing
* Strategy and Competitive Advantage in Marketing
* Understanding Consumer and Market Behaviour
* Research Methods for Business and Management
Assessment
Assessment takes a number of different forms including coursework essays, assignments and presentations, and examinations that take place in May or early June. You must achieve an overall pass in order to progress to your dissertation, which has to be submitted by the end of September, and must also be passed for a degree to be awarded.