This Specializing Master was conceived to train expert designers able to deal with the development of a new product from conception to production.
Course:
Becoming Product Designer in Milan today is a recognized value on professionalism. BE A MASTER OF PRODUCT DESIGN!
The Politecnico, together with its advanced production system and a top-class historic culture, creates for its master students access to this value.
Politecnico’s technical and design culture, placed in Design 5th place in the world and powered by Italian design masters such as Marco Zanuso and Achille Castiglioni, is integrated with the high technology and engineering expertise in the field of production and innovative materials, feeding the tradition of excellence from the Nobel Prize for Chemistry Giulio Natta to our day.
It is a high profile professionalism the Specializing Master purpose, placing the designer and product design expert in line with contemporary technology and innovation, starting from a solid tradition on creativity and method.
The Specializing Master in Industrial Design Engineering and Innovation, directed by Prof. Matteo O. Ingaramo, was created to mold capable designers who can manage the entire development of a new product from the initial concept to the manufacturing stage.
This Specializing Master joins the artistic and humanistic skills belonging to design culture with the technical know-how that relates to production technology, materials, and manufacturing costs. It strives to meet the need to operate in a worldwide landscape of heightened competition where the designer can increase the value of a product by making innovations – in both aesthetics and usability – that take advantage of available technologies. The aim is to train professionals whose creative capacity is matched by technical expertise and awareness in a product’s industrial feasibility.
Because its faculty is made up of teachers from a variety of fields, from both inside and outside the Politecnico di Milano, the Specializing Master establishes a set of multidisciplinary skills called upon throughout the course of training. Cultural visits to foundations and museums, along with technical field trips to manufacturing companies, round out the training and foster the attainment of educational objectives. Many graduates from previous editions are playing leading roles in major manufacturing concerns or renowned design studios, including: Whirlpool Europe, Chicco Artsana, 3M, Polti, Cini&Nils Lighting, V12 Design, Studio Volpi, Studio Luca Trazzi, Serralunga, Rupes spa, Zinc, Design Group Italia, Toys Toys, Ditronetwork srl. Others have founded and directed their own studio.
Didactics:
Training objectives
This program aims to train professionals to manage the design and production processes for both small- and large-scale manufactured items, with an expert eye on issues of technology, manufacturing, and cost but without sacrificing features of quality of expression.
Didactic Plan:
The four disciplinary areas:
Design Tools:
CAD drawing;
Processes and criteria for the design of industrial products;
Technology and Manufacturing:
production processes and methods;
economic evaluation of the project;
quality control and certification;
materials and technologies.
Markets and Innovation
enterprise and Innovation;
tools for design-driven innovation.
Professional Skills
empowerment;
English language;
internship.
Didactic Modules:
The 11 learning modules:
1 – Computer-aided Design (CAD)
We learn both the theoretical methods and the practical techniques for applying dedicated software to three-dimensional modeling. This includes an in-depth understanding of the issues involved in modelling and in photorealistic rendering. We learn to handle both suface modelling and top-down parametric 3D modelling.
Specifically, we deal with the stages of form development starting from product conception and we develop skills in using engineering software during execution stages of the design that are compatible with rapid prototyping and putting items into automated production.
2 – Processes and Criteria for Designing
This module analyzes the development process in manufacturing enterprises to acquire an understanding of how to manage – at the design stage – all the variables related to planning new manufactured products of medium complexity, with an eye to applying planning systems to industrial production.
3 – Production Processes and Methods
Students acquire the ability to understand and manage the technical, technological, organizational, and financial issues involved in manufacturing processes and the workflow of industrial logistics for medium-complexity products.
4 – Financial Evaluation of a Design
Students acquire the knowledge about the cost of running machinery, tooling up, machining, and finishing that is needed to evaluate the ‘industrial cost’ of a product. They learn to select among possible design solutions, taking into account the project’s economic feasibility.
5 – Quality Control and Certification, Patenting
We learn about certification procedures for manufactured goods and for stages of the production process, as well as the procedures for protecting inventions and a product’s planning value.
6 – Materials and Technologies
This module provides the knowledge and tools that enable designers to understand how manufactured products relate to the materials they are made of, using material-selection information systems such as the design version of the Cambridge Engineering Selector (CES).
7 – Enterprise and Innovation
Objectives include acquiring the main skills needed to organize a product portfolio coherent with company strategy and to organize the innovation process so as to integrate all the corporate skills involved, as well as some know-how for setting up, managing, and verifying the individual development projects for a new product.
8 – Tools for Design-driven Innovation
Defining the concept of innovation led by design.
This involves an in-depth look at design’s contribution to new product development, providing knowledge needed in creating innovative product concepts.
9 – Empowerment
This course contributes to the student’s individual learning process through lessons in self-empowerment, public speaking, and teamwork.
10 – English Language
Improved language skills are needed to work in a corporate or professional environment, both for technical purposes and for managing product development.
11 – Seminars
The seminars led by professionals from the corporate world deal with issues in designing products of medium complexity, in production processes, and in tools for innovation.
Workshops and Product-development Laboratory:
The workshops are design simulations on topics identified in the course of training. The Specializing Master follows two sequential workshop phases, in incremental difficulty. This makes it possible to coach students gradually into a growing design awareness. Practical design work wraps up with the Product-development Laboratory, where students learn product-plan execution.
Workshop 1: Product Concept and Layout
In this design simulation students identify usability limitations in specific product categories. They start by analyzing state-of-the-art products and users on the market, in an attempt to uncover unsatisfied needs. Using this analysis, students are expected to design a new product, including layout and determining its main components.
Workshop 2 and Product-development Laboratory: Design and executive development of industrial product
The exercise consists in the design of mass consumption products of medium complexity starting from removal and relief of an existing product. After analyzing and understanding the starting material, students are required to prepare a brief that highlights the possible areas of project. Improvement focus on formal and usability aspects of the product, without ever neglecting the industrial feasibility aspects and methods of assembly. The level of definition of the project is accurate, with great attention to the producibility and the clear identification of all components.
Product-development Laboratory: Executive development of industrial products
Students are called upon to develop the designs laid out in the preceding phase. Specifically, they have to make detailed choices about materials, production processes and logistics, and how to present the design. This must be done with an eye to chances for optimizing product parts for actually putting it into production. Special attention is thus paid to execution design, using parametric modeling software and, where called for, physical modeling and component prototyping.
There will be a strong focus on learning theoretical methods and acquiring the techniques that underlie the use of dedicated software applied to three-dimensional modeling.
Title Released:
Upon completion of the Specializing Master, students earn a first-level Politecnico di Milano Specializing Master Degree, provided they have met the 75% minimum attendance requirement.
In addition to the degree, the program also issues:
certificate for completion of course in Rhinoceros with software-manufacturer accreditation from McNeel;
certificate for completion of course in CREO with software-manufacturer accreditation from PTC.
Employment Opportunities:
Placement may be in design studios that assist in various stages of product development, from concept to engineering.
Placement at companies from market segments characteristic of Italian industry, such as home appliances, business equipment, lighting, furniture, toys, and childcare products.
Program graduates who opt for consultancy will find they have enhanced capacity to interact with the entrepreneurial environment.
Their job description will be expert product designer and project manager with a theoretical background to match significant accomplishments in applying them to manufacturing processes. After achieving the needed field experience, graduates can aspire to roles as product manager in charge of developing new products.
Admission:
Requirements:
Legacy Laurea or Diploma degree or current Laurea or specialization degree in engineering, architecture, or industrial design. Foreign students may present equivalent degrees earned abroad.