Entry requirementsThe MA in Marketing with English is designed for those who want to develop their knowledge of the main principles of marketing management together with their proficiency in the use of English language for business. Formed from the long-running and highly successful MA in Marketing, the course is ideal if you want to study marketing at master’s level while also developing practical and applied English language skills in preparation for a career in marketing. The course also explores aspects of UK and international social and business cultures and practices.
Academic titleMarketing with English MA
Course descriptionWhat will you study?
You will study six marketing modules that address the latest issues in marketing theory and practice, together with two English language modules and a module in Personal and Professional Development. In addition, you will follow a Research Methods module in preparation for the dissertation part of the programme.
You will learn about the operational management decisions that form the basis of the marketing plan from an international perspective. You will look at how marketing strategy places marketing management decisions and marketing plans within the broader framework of the organisation’s corporate structure, industry and business environment.
You will focus on the collection and analysis of marketing data for marketing decisions, as well as the behaviours of buyers. Additionally, you will be introduced to advertising, sales promotions and public relations, and the importance of an integrated communications campaign.
Course structure
Please note that this is an indicative list of modules and is not intended as a definitive list.
Modules
-Academic English for Business I
-Academic English for Business II
-Buyer Behaviour
-Market Research
-Marketing Communications -Marketing Management
-Marketing Strategy
-Survey Analysis
-Personal and Professional Development
-Research Methods and Dissertation