ObjectivesThe MA Marketing Management aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues. The emphasis is on being able to generate propositions and recommendations based on the synthesis of complex arguments.
Entry requirementsTo be considered for the MA Marketing Management programme you must normally hold a good 2nd class Honours degree in a related Business or Management discipline or any other discipline that is acceptable to the Business School. Exceptions to this will be considered on an individual basis.
Academic titleMarketing Management Master in Arts
Course description
Future prospects
This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.
Course content
Your study would include material on:
* strategic promotional planning
* new initiatives in Marketing for the 21st century
* branding and brand strategies
* new approaches to marketing theory
* service issues in a changing commercial environment
Additional support for international students
Coventry University takes pride in the culture and richness that its international students bring to campus life. Currently over 2,000 international students from some 90 countries are pursuing programmes of study here, with a growing amount enrolling on postgraduate courses. A recent report ranked the University highly in terms of international student numbers, recognising our reputation as a leading international institution.
To meet the needs of this rapidly growing community within the University's student population, our International Office is on hand to provide assistance on all relevant matters such as visas and immigration. It also serves as an information centre to help international visitors locate the many services and activities both on campus and further afiel