Marketing Management BA Honours

Course summary:

This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our degrees in marketing have a shared ?rst year which allows you to experience all the main areas in marketing before you ?nalise your degree to match your career choice. We provide relevant exemptions from the Institute of Direct and Digital Marketing (IDM) and are aiming to provide exemptions from other professional bodies, including the Chartered Institute of Marketing (CIM).

Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the pro?ts and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.

The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing.

In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area of business you will need to be able to work effectively in teams, solve problems, develop critical and creative thinking, and present your ideas persuasively.

Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.

Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.